1. Data Controller
The data controller responsible for processing your personal data is:
Slađana Njegomirović Radonjić
Country: Slovenia
Email: info@lactobaby.eu
Website: https://lactobaby.eu
2. What Data We Collect
We collect the following personal data when you interact with our website:
- Email address — provided voluntarily when you join our waitlist
- IP address — collected automatically when you visit our website
- Cookie data — collected only with your explicit consent (see Section 8)
- Usage data — page views, scroll depth, and interactions, collected via analytics tools only after consent
3. Purpose of Data Processing
We process your personal data for the following purposes:
- Waitlist management — to notify you when our product launches and send launch-related updates
- Website analytics — to understand how visitors use our website and improve the experience (only with your consent)
- Marketing — to deliver relevant advertising on social media platforms (only with your consent)
We will never sell, rent, or share your email address with third parties for their own marketing purposes.
4. Legal Basis for Processing
We process your data based on:
- Consent (Art. 6(1)(a) GDPR) — you actively opt in to receive launch updates by checking the consent checkbox and submitting the waitlist form
- Legitimate interest (Art. 6(1)(f) GDPR) — for website security and basic functionality
5. Data Retention
We retain your personal data:
- Email address — until you unsubscribe or for a maximum of 2 years of inactivity, whichever comes first
- IP address and usage data — for up to 14 months (in accordance with Google Analytics data retention settings)
- Cookie data — see Section 8 for cookie-specific retention periods
6. Your Rights
Under the GDPR, you have the following rights regarding your personal data:
- Right of access — request a copy of the personal data we hold about you
- Right to rectification — request correction of inaccurate data
- Right to erasure — request deletion of your personal data
- Right to data portability — receive your data in a structured, machine-readable format
- Right to object — object to the processing of your personal data
- Right to withdraw consent — withdraw your consent at any time by clicking the unsubscribe link in any email or by contacting us
To exercise any of these rights, contact us at info@lactobaby.eu. We will respond within 30 days.
You also have the right to lodge a complaint with a supervisory authority. The relevant authority in Slovenia is the Information Commissioner (Informacijski pooblaščenec): www.ip-rs.si.
7. Third-Party Processors
We use the following third-party services to operate our website and process your data:
- Brevo (Sendinblue SAS) — email marketing platform, stores your email address and sends launch updates. Based in the EU (France). Brevo Privacy Policy
- Cloudflare, Inc. — website hosting and content delivery. Processes IP addresses. Cloudflare Privacy Policy
- Google LLC — analytics (Google Analytics 4) to understand website usage, only with your consent. Google Privacy Policy
- Meta Platforms, Inc. — advertising pixel for remarketing purposes, only with your consent. Meta Privacy Policy
All processors are bound by Data Processing Agreements (DPA) in accordance with GDPR requirements.
8. Cookies
Our website uses cookies. You can manage your preferences at any time via our cookie consent banner.
Strictly necessary cookies (always active):
- Cookie consent preference — remembers your cookie choice. Retention: 12 months.
Analytics cookies (only with your consent):
- Google Analytics (_ga, _ga_*) — measures website traffic and usage patterns. Retention: up to 14 months.
Marketing cookies (only with your consent):
- Meta Pixel (_fbp, _fbc) — enables targeted advertising on Facebook and Instagram. Retention: up to 90 days.
You can also control cookies through your browser settings. Note that disabling cookies may affect website functionality.
9. Data Security
We implement appropriate technical and organizational measures to protect your personal data, including encrypted data transmission (HTTPS/TLS), secure hosting infrastructure, and access controls for our service providers.
10. Changes to This Policy
We may update this privacy policy from time to time. The "Last updated" date at the top of this page indicates when the policy was last revised. We encourage you to review this policy periodically.
11. Contact
If you have questions about this privacy policy or your personal data, contact us at:
Slađana Njegomirović Radonjić
Email: info@lactobaby.eu